Business to Business Marketing on the Internet (IIR) — San Francisco, CA
Your online enemy is no longer your competitor, but instead the information glut that fills the Internet. This session will analyze how to rise above this “data smog” to effectively capture the customer’s attention then close the sale.
- Using existing customer data to target new customers
- The targeted approach to e-mail
- The benefits of an interactive site for product testing and demonstration
- Case studies of innovative companies succeeding in new business acquisitions
Filed under: Ecommerce Seminars
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Staying at a bed-and-breakfast is just like spending the weekend at a friend’s
house — except that you can enjoy the homemade pancakes and coffee without
feeling obligated to reciprocate by springing for lunch later. Of course, you may have to endure a bit of awkward morning chitchat with total strangers, but many consider that a small price to pay for the B&B experience.
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Filed under: Press Web Development Web Marketing
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These days, businesses use the World Wide Web as everything from storefront to customer service center, discussion forum, billboard, newsletter and employee policy manual. Equally diverse are the stories of how Dane County businesses discover the World Wide Web and get online. Here is one of those stories, chronicling how Food Concepts Inc., Middleton, established its Internet presence.
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Internet World — Berlin, Germany
Customers are starting to demand an online catalog that takes into account their individuality as a customer. As such, the customer can efficiently navigate the catalog with the most relevant products brought to the forefront. This technology can also be used to offer special sales to individual users based on their profile.
We will discuss:
- How to monitor and generate reports on customers’ buying patterns, surfing patterns, industry, psychographics, etc.
- rules-based personalization vs. collaborative filtering
- the latest and best tools and examples of these tools in action
Filed under: Ecommerce Seminars
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Household brand Birds Eye has a huge online resource of recipes. But the company’s advice to their customers go well beyond this with meal ideas too.
In an article for URLWire, Stephan Spencer whose company, Netconcepts, created the newly redesigned Birds Eye web site and is responsible for the continuous updates and expansion to the site, comments…
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Spring Internet World — Los Angeles, CA
Imagine a catalog shop in which product managers log onto a Web-based database to change prices, update descriptions and add new items, and that the these changes get propagated to both the Quark Xpress-based print catalog and the online catalog Web pages automatically. In this nuts and bolts session, you’ll see how Quark Xtensions, relational databases and rapid application development tools can support dynamic and real-time updatable catalogs both in print and online.
- Database development issues
- Synchronizing Quark and HTML
- Print and Web “look and feel”
Filed under: Ecommerce Seminars Web Development
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Fall Internet World — New York, NY
In this nuts-and-bolts tutorial, you’ll see how Quark Xtensions, relational databases and rapid application development tools can support dynamic and real-time updatable catalogs both in print and online.
- Database development issues
- Synchronizing Quark and HTML
- Print and web “look and feel”
Filed under: Ecommerce Seminars Web Development
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Internet World Chile — Santiago, Chile
Internet Concepts, LLC, knows that content and presentation are the two things that make one site stand out from another. They have created several award-winning sites you may have already encountered, as follows…
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